About UsHelping people act with clarity and confidence when it matters most.
Story-led, immersive learning that helps people show up well in the moments that shape culture.
Safety and performance are won or lost in human moments when time, uncertainty or hierarchy changes what people do.
Ripple & Co works in safety-critical operational environments to strengthen the human side of safety, leadership and culture, so people speak up, step in, and make better decisions.
Real behaviour changeCreating behaviour that sticks
Real behaviour change doesn’t come from posters, policies, or one-off training.
It comes from building the capability and confidence to speak up, step in, and act well when the stakes are real.
That’s what Ripple is built for. We’re a behavioural change partner for safety-critical work, combining behavioural science, human factors and immersive learning to build habits that show up in day-to-day operations.
THE RIPPLE CODE
Every programme is guided by The Ripple Code, our behavioural design discipline that blends psychology, human factors and lived operational insight to shift behaviour in a way that lasts.
How it shows up in our work:
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Focus on moments, not modules
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Emotional realism, not theory alone
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Alignment across individual, team and system
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Psychological safety at the core
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Behaviour first, content second
safety and operational leadersWho we work with
We work with safety and operational leaders in complex frontline environments, especially where silence, drift or inconsistency increases risk.
Typically, that includes:
Senior HSE / SHEQ leaders
Operational and site leadership
People leaders supporting frontline performance
trusted in safety-critical environmentsWhy Ripple
Founded by CEO Eileen Donnelly, a former senior leader in a global manufacturing FTSE 250, Ripple is delivered by facilitators trusted in safety-critical environments, where psychological safety and realism matter.
Built for safety-critical environments where the stakes are real
Specialist in behaviour under pressure (not a bolt-on)
Combines scientific rigour with emotional realism
Designs for operational reality—not the classroom
Underpinned by a clear quality framework that supports safe, repeatable, culture-level change
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