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Insight & Design

Behavioural diagnostics that reveal what’s really driving performance, safety and culture.

Effective behaviour change starts with understanding what’s happening beneath the surface.

Ripple’s Insight & Design service uses the Ripple Scan, our evidence-informed behavioural and cultural diagnostic, to identify the forces shaping behaviour under pressure across your organisation.

Instead of assumptions or generic training, Insight & Design provides a clear, data-backed understanding of:

  • What people experience day to day

  • Where pressure, risk and drift occur

  • Which behaviours are breaking down

  • How leadership, team norms and systems influence decisions

  • What will make the biggest difference, fastest

This becomes your roadmap for meaningful change, built on evidence, not guesswork.

What we focus on

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Behaviour under pressure across roles, teams and sites

Cultural patterns and behavioural hotspots

The Behavioural Forces shaping safety, wellbeing and performance

System, leadership and workflow influences

Prioritising behaviours that deliver the greatest impact

Our focus is precision: understanding the real drivers of incidents, silence, inconsistency and cultural drift.

What it looks like

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The Ripple Scan: interviews, data review, field observation and behavioural analysis

Engagement with frontline teams, supervisors and leaders

Observation of real work conditions and decision points

Identification of “moments that matter” where behaviour breaks down

A clear behavioural blueprint aligned to The Ripple Code

Insight & Design results in a practical, organisation-specific strategy, not a long report that sits on a shelf.

Who this is for

A group of people in a design workshop

Organisations facing repeated behavioural or cultural challenges

Water workers on site

Leaders who know “more training” isn’t working

Railway workers on the tracks

Teams operating in high-risk or high-pressure environments

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Organisations seeking evidence before investing in change

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Why it matters

Behaviour doesn’t fail because people don’t care. It fails because conditions shape actions.

Insight & Design uncovers the real drivers behind decisions and conversations, enabling solutions that target root causes and reduce risk.

Trusted by

  • Chess Digital logo with stylized green, orange, and blue pieces.
  • Cadent logo with the tagline 'Your Gas Network' in orange and black text.
  • GXO logo in red letters on a black background.
  • Kellogg's logo with red cursive text on a black background.
  • Ceca logo with a colorful hexagon shape above the text
  • NatWest Group logo with purple and black color scheme and geometric design
  • Premier League logo with a purple lion head and text on a black background.
  • Logos of Lightsource BP, BP, and BP Solar against a black background.
  • Logo of VolkerWessels UK with a stylized blue and black icon and the company name in black and blue text.
  • NHS logo with white letters on a blue background with a black outline.
  • Logo with two large M's, one on the left and one on the right, and the words 'Mott MacDonald' in the center.
  • Nintendo Switch game controller with a white body and black handles, and an orange circular object.
  • St John Ambulance logo with text and a star-shaped emblem.
  • Black background with the word 'Virgin' written in red cursive script.

Case study

Featured
Interfloor
Interfloor

Leading people through major change

Bespoke 3-part manager programme (including Talkworks actor-led scenarios) to support a major relocation and operating changes - building confidence, consistency and psychological safety through disruption.

Read time: 4–5 min

Read More →
Cadent Gas
Cadent Gas

Immersive Human Factors safety conference 

A full-day, scenario-led “pattern interrupt” for 350 H&S colleagues: 7 bespoke learning stations with 14 actors, built to strengthen psychological safety and shared responsibility for safety.

Read time: 4–5 min

Read More → 
Client Testimonials

What people say

Selected feedback from leaders and teams who’ve worked with Ripple.

  • “I honestly believe we’ve moved the heads of a lot of people, and we’ve taken them on a journey they didn’t expect, in a way they didn’t expect, and have genuinely hit some hearts. What you’ve done for us and how you’ve helped our people, I think, is remarkable

    - David Garner, Director of Safety, Health and Environment

  • “It was a powerful experience that touched me and brought together a very different mix of people within the organisation. Everyone I’ve spoken to says they will remember this, and at the heart of that is the storytelling and the emotion that was conveyed. It was very believable.”

    - Howard Forster, Chief Operating Officer

  • “I’m speechless. What I experienced was absolutely amazing. The interaction, the movement, and the fact that you’ve felt part of something you just can’t put a value on it"

    - Martin Rimmer, Chief People Officer

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If you want behaviour change that fits your world, insight comes first.

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